Kate Moss one of the most high payed models in the world. She has been doing compaigns with the most famous Italian, French, British and American designers like Dolce& Gabbanna, Cucci, Chanel, Dior,etc. Sephora choosing the best to attract future customers and convert recent one's to regular.
Sephora developed national cause marketing campaign, that covers 39 states to benefit a children's medical charity. Strategy centered around new product development and launch of Sephora.com with 58 million media impressions generated within the first 10 months. Over the past 5 years, since the Operation Smile promotion began, over $1 million has been raised and the lives of over 4,000 children around the world have been changed.
A charity operates on children's facial deformities. They link this to mission- the business of beauty. They created a "cause marketing" compaign where they launched a new product, a lip balm. And with every sale of that product , thousands of children get help around the world.
