CH11 Developing and managing products
Sephora is very sensetive to a modern world tendensies, fashion and customers wants/needs.Sephora's mangement and development team uses tools like:
-New Product lines:
Flash&Go Permanent Hair Removal Set
What it is:
An FDA approved at-home treatment to obtain permanent, professional hair removal results.
What it does:
Designed for men and women, the easy-to-use Flash&Go™ is an FDA-cleared home-use device for obtaining permanent hair removal results. It uses highly sophisticated Home Pulsed Light™ (HPL) technology to safely and effectively provide you with proven long-term hair removal. Top dermatologists and plastic surgeons who tested Flash&Go concluded it could be used safely, easily, and effectively in a typical home environment. A unique skin color sensor is built into the device to measure the treated skin complexion at the beginning of each session and occasionally during the session. It ensures that pulses will only be emitted on suitable skin tones (lighter skin tones and brown to black hair). As with professional laser treatments, a series of treatments are required to clear an area of unwanted hair.
- Additions to existing product lines
Damage Reverse™ Restorative Hair Treatment Plus
What it is:
Ojon's cult-classic restorative treatment reformulated with a new lighter scent and fortified with Rouge Oleifera.
- Improvements or revisions of new products:
Bamboo Style™ Cleanse Extend Translucent Dry Shampoo
What it is:A virtually translucent dry shampoo that is designed to absorb oil, product build-up, and impurities to extend the life of your blowout without leaving any powdery residue.
What it does:
This dry shampoo combines strengthening pure organic bamboo extract, nourishing, naturally fixative blue yucca root, and Color Hold® technology for color retention. Even on dark hair, the formula is transparent and leaves strands feeling clean and full of body with an amazing scent. Use it to give volume to freshly washed or “second-day” hair.
That is something totally advanced!!!
I've been using dry shampoos but they all leave like a white poweder look on top of the roots , this improvmemnt is great!
-Lower priced products:
Style & Finish Kit
The advanced ceramic heaters and contoured aluminum plates create the ultimate styling surface for smooth, static-free shine. This model also stays cooler to the touch longer and is lighter to handle. Finish off your look using the included natural bristle oval brush that can be stored in a satin pouch to protect it in style .
This product has a combined pack of few tools that helps in reaching perfect anti-freeze look and together it is cheaper to buy then all the tools seperatly.
There are just a few examples that I put above, but all these tools to make new product strategy sucsessful is used by Sephora.
I'm personally as a customer looking forward for their innovations all the time!
