Sephora has created a huge variety of promotions and sales to get all type of buyers
- Loyal customers those type of people who buys Sephora's product most of all of the time
SEphora has a loyalry program cards VIB cards that collect the points that you can get every time you shop at the Sephora relative to amount you spent for purchase , after that Premium comes into play and you can get some cosmetics/ parfume as a gift, but it will cost such and such amount of points.
- Competitor's customers Sephora itself build-up as a competitive brand, because as soon as you walk in you can try any product that you want without asking anybody, which is unique in this business( no other cosmetic store allows you to test their products unless sales person will offer you t try and it will be selected items)- Brand Switchers. For those who likes to try new things and experiment with cosmetic/parfumes from different brand and different cost Sephora got a huge selection of good brands. This way many curious customers can find something for them. Sephora's stores has variety of different sales promo, promo packagees, where you can get number of products of the same brand for less price; as well as packages that consist of the specific kind of product but different brands especially popular with parfumes.
-Price buyers can shop at Sephora during holidays or while they promote those special packages as I mensioned above. Although most of brands at Sephora's stores are not the cheapest ones, Sephora launched their own "Sephora" brand cosmetics that has ennormous variety and lower cost compering to the brands as Dior, Chanel, YSL etc.
It seems like a pretty good marketing package that Sephora manage to obtain and does it sucsessfully.
